Developing Bali Tourism Through Puri: A Special Interest Tourism Destination

Abstract

Purpose: This to explores the transformation of Balinese castles (Puri) into special interest tourist attractions, focusing on their cultural significance and tourism potential post-pandemic.

Methods: A qualitative research approach was employed, selecting nine castles across nine regencies/cities in Bali to ensure geographical representation, diverse castle characteristics, and accessibility. Data collection methods included architectural observations, in-depth interviews with castle managers, and document studies comprising historical documents, photos, videos, and literature.

Results and discussion: Balinese castles are revered cultural and historical symbols known for their exquisite architecture, grand entrances, and lush gardens, playing pivotal roles in governance and hosting traditional arts. Some castles have diversified into special interest attractions, offering activities like pre-wedding photography and cultural experiences. However, challenges such as digital marketing limitations and inadequate historical information impact visitor experiences, highlighting the need for comprehensive digital platforms.

Implications of the research: The study underscores the importance of preserving and promoting Balinese castles as cultural and tourist attractions. These castles enrich Bali’s cultural heritage and offer unique and sustainable tourism experiences. Enhancing amenities and accessibility further enhances the tourist experience and supports sustainable tourism development.

Originality/value: Contribution to understanding the potential of Balinese castles in post-pandemic tourism trends, emphasizing the importance of cultural preservation, sustainable tourism practices, and digital enhancement for tourist attractions. Balancing tradition and modernity is essential for Bali’s tourism landscape, with castles playing a vital role in maintaining cultural integrity and fostering sustainable development.