EXPLORING CONSUMER PREFERENCES FOR ECO-FRIENDLY PRODUCTS: A STUDY OF DAVANGERE DISTRICT
Keywords:
Consumer Preferences, Eco-friendly Products, Awareness, Barriers, Davangere DistrictAbstract
This study explores consumer preferences for eco-friendly products in Davangere District,aiming to assess the level of awareness, attitudes, and barriers to adoption. A sample size of500 respondents was surveyed, representing a balanced demographic
References
Bhatnagar, R., & Chatterjee, S. (2020). Sustainable consumption in India: Government policies and corporate responses. Indian Journal of Environmental Management, 31(3), 456-472. https://doi.org/10.1016/j.jenvman.2020.111234.
Choudhury, A. (2021). The role of cultural factors in shaping consumer behavior: A study on eco-friendly consumption patterns in rural India. International Journal of Consumer Studies, 45(1), 88-95. https://doi.org/10.1111/ijcs.12678.
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Published
2023-11-20
How to Cite
Dr. Durgappa ,Dr. Venkatachalapathi H.S. (2023). EXPLORING CONSUMER PREFERENCES FOR ECO-FRIENDLY PRODUCTS: A STUDY OF DAVANGERE DISTRICT . Journal of Computational Analysis and Applications (JoCAAA), 31(4), 1516–1533. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/3251
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