CONSUMER'S PERCEPTIONTOWARDS HERBAL PRODUCTS WITH RESPECTTO PATANJLI AYURVEDA:AN EMPIRICAL STUDY
Keywords:
buying behavior, attitude, awareness, buying behavior, consumer perception, herbal products, patanjali ayurveda.Abstract
Objective: T h e p u r p o s e o f t h i s s t u d y i s t o b e t t e r u n d e r s t a n d h o w I n d i a n c o n s u me r s
o f h e r b a l p r o d u c t s fe e l a b o u t t h e S u s t a i n a b l e D e v e l o p me n t G o a l s . I t l o o k s i n t o h o w
c o n s u me r s p e r c e i v e n u me r o u s e l e me n t s d i s c o v e r e d d u r i n g fo c u s g r o u p d i s c u s s i o n s
fo r u p c o mi n g r e s e a r c h p r o j e c t s l ed b y a c a d e m i c s a n d r e s e a r c h e r s . I t wi l l a l s o fu n d
r e s e a r c h o n t h e e ffe c t s o f p u r c h a s i n g h e r b a l p ro d u c t s , p a r t ic u l a r l y a mo n g t h e
t a r g e t p o p u l a t i o n g ro u p s . T h e r e s e a rc h e r a ime d t o a n a l yz e c o n s u me r o p i n i o n s o f
h e r b a l i t e ms u s i n g n u me r o u s c h a r a c t e r i st i c s s u c h a s p u r c h a s i n g b e h a v i o r , a t t i t u d e,
a n d a wa r e n e s s i n o r d er t o e n s u r e P a t a nj a l i Ay u r v e d a .
References
Ahmed, S., Ferdous Alam, C. S., Talib, B. A., Chamhuri, N., & Idris, N. D. (2020). Consumers‟ willingness to pay for Malaysian organic food product. International Journal of Psychosocial Rehabilitation, 24(02), 2591-2601. https://doi.org/10.37200/ijpr/v24i2/pr200555 Anbarasi, M., & Kumar, S. P. (2019). Research on strategic transformation of marketing organic and herbal products with respect to Chennai city. Indian Journal of Public Health Research & Development, 10(8), 711. https://doi.org/10.5958/0976-5506.2019.01972.7
