Factors shaping financial decisions of First-time Stock Market Participants

Abstract

First time stock market participants identify as unique class of retail investors who are enthusiastic about participating in stock market activities yet hesitant with regard to returns generation.Literature reviews on understanding first time stock market participants have leveraged the cognitions, perceptions, capabilities, capabilities, contingencies, human computer interactions,behavioral economics, bounded rationality and bounded awareness approaches; towards widening our understanding of phenomenon. Yet on account of bounded rationality, disregard for accounting information and bounding of awareness, the stock market participants experience dismal and disengaged returns. The paper hence seeks to bring together diverse literature and identify the possible set of themes and underlying variables that seem to broaden our understanding of phenomenon in qualitative and quantitative terms.